In 2023, hotel firms launched initiatives to attract and retain talent that will proceed into 2024. Managers will want to higher lead their folks, quite than simply run the hotel. Hotels may additionally use the superior and automated data analytics capabilities of generative AI to analyze online reviews, social media posts and buyer opinions, in flip discovering new patterns, customer segments and market developments, Lee mentioned. Travel demand additionally shifted, with leisure travelers in search of more experiential trips, and enterprise and group journey ramping up following a pandemic-era slump.
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