Globally recognized Swedish fashion brand H&M confronted this problem with considered one of its children’s wear commercials in 2018. A Black baby sporting a hoodie with the slogan “coolest monkey in the jungle” was featured within the advert. This immediately led to controversy, as “monkey” is usually used as slur towards Black folks, and caused many purchasers to boycott the brand. Many folks, together with celebrities, posted on social media about their resentments towards H&M and refusal to work with and purchase its merchandise.
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